How to Invest in Quality "Virtual" Real Estate

Recently a client of mine asked me how they couldincrease their profits WITHOUT having to increasetheir traffic volume.After reviewing their site and those of a few oftheir partners, the answer was clear...IntegrationMarketing.What about you? Are you effectively utilizing allthe real estate on your website and your partnerswebsites?Below is an article I wrote on how YOU can easilytap into to power of Integration Marketing toincrease your profits WITHOUT having to increasetheir traffic volume.The most powerful integration marketing tacticstake advantage of all the possibilities and placesavailable to advertise your products. So work withyour JV partners to find quality real estate forboth your front end and back end products.The more places you integrate your marketing, themore money you'll both make. Here are some ideasto get you started:* Co-registration: this brings you a steady streamof targeted subcribers. When these prospects yougain through your partner's recommendation becomecustomers, you pay the partner who gave you thelead a commission on each sale.* Exit Pops: for those who leave your site withouttaking any action, insert an exit pop with anenticing offer. Think of it like the candy placednear the cash registers in grocery stores. Maybe ashopper didn't find what they wanted when theywalked in to the store, but the candy caught theirattention on the way out. So they bought somethingeven though they intended to leave empty-handed.* Thank You Pages: thank subscribers to yournewsletter by redirecting them to an irresistibletime-sensitive offer immediately after theysubscribe. And show the same offer to subscribersof your JV partner's newsletters.* Success Pages: after a prospect has successfullycompleted an action like downloading a report orsigning up for a teleconference, redirect them toa page that has a complementary offer.* Order Pages: as previously mentioned, utilizeupsells and downsells to reach as many people attheir current level of responsiveness. If they aredesperate for your information and have money tospend, they'll want the upsell. If they aredesperate but don't have as much money to spend,they'll be grateful for the downsell opportunity.* Websites: the possibilities for finding placesto advertise on other people's websites isunlimited. Every page of their website (i.e.,"Contact" pages) are chances to insert yourmarketing message.* Autoresponders: you can manufacture as much realas you desire by inserting marketing messages intoyour autoresponder and those of your JV partners.The best part is that it's a 'set and forget'method that runs on autopilot.* Member's Area: this is prime real estate almostno one uses to market other people's products.Inserting your "exclusive offers" to members ofother people's programs means high conversionrates for you and an increased level of perceivedvalue for your partner.* Logout Pages: rather than send people to a pagethat just lets them log back in, give them anopportunity to buy something from you.First capitalize on all the real estate you cancreate within your customer path. Then every timeyou gain a JV partner and consequently acquiremore "land," you'll better be able to recognizethe gaps in their unused territory.Once you fill those gaps with your marketingmessages, you gain steady traffic and consistentcash flow.So there you have it. Now go take ACTION!Implement at least ONE of the ideas above and reapthe rewards again, and again.All the best,- Glen